Question 1

I've hired marketing agencies before and got burned. Why would 310 be any different?

Accepted Answer

That's the most common thing we hear - and honestly, it's fair. Most agencies build something, send you a report full of numbers you don't understand, and disappear by month three. We operate differently: every lead is tracked, every dollar of revenue is tied back to the ad or page that brought it in, and you see the math in plain English - not impressions and click-through rates. We also don't own your website, your domain, or your ad accounts. Everything we build is yours. If you ever leave, you take it with you. We're accountable to booked jobs, not vanity metrics.

Question 2

How much does this actually cost?

Accepted Answer

Our programs start at $497/month. What you invest depends on what you need - some contractors start with a website and SEO system, others come in with a full video and ads package. We'll put together something that makes sense for your business and show you the math before you decide anything.

Question 3

I tried Facebook ads before and got garbage leads. Why would this be any different?

Accepted Answer

Because running Facebook ads that actually work requires a lot more than most agencies deliver. You need a compelling offer, messaging that speaks to the right homeowner, custom video creative that stops the scroll, intake forms that qualify leads before they hit your phone, speed-to-lead follow-up so nobody goes cold, automated follow-up campaigns for the ones who don't book right away, and tracking systems so you know exactly what's working. Most agencies barely get the creative right - and then wonder why the leads are junk. We build and manage the whole system. 10 Men Movers ran Meta ads with us for 81 days: 534 leads, $109,100 in booked revenue, $3.47 back for every dollar invested after our fee was already taken out. That doesn't happen by accident.

Question 4

I already have a website. Why do I need a new one?

Accepted Answer

You might not. But here's why most contractors end up making the switch. Their old site is slow - and on mobile, slow means gone. It was built years ago by someone who doesn't work there anymore and nobody knows how to update it. It looks dated compared to competitors. It doesn't have click-to-call, it doesn't text leads back automatically, and it's not built around the specific services and cities they actually work in. Our SmartSite™ is built from the ground up to rank on Google, respond to leads within minutes, and run follow-up on its own - so you're not losing jobs to voicemail at 9pm. If your current site is doing all that already, you probably don't need us. If it's not, it's worth a conversation.

Question 5

Is SEO even worth it, or should I just run ads?

Accepted Answer

Both, ideally - but they do different jobs. Ads are gas on a fire: fast, controllable, expensive to keep running. SEO is a foundation: slower to build but costs almost nothing per lead once it's working, and you own it forever. Contractors who rely only on ads are one bad month of spend away from silence. 10 Men Movers had Google SEO drive $108,200 in booked revenue over 81 days - with a 16.1% close rate on organic leads. The goal is to never be fully dependent on any one source.

Question 6

Do you work with my competitors in my market?

Accepted Answer

We're not in the business of running the same playbook for three roofers in the same zip code. We take market overlap seriously and it's something we talk through before we ever take on a new client. If there's a conflict, we'll tell you upfront - we'd rather have that conversation early than have you find out later.

Question 7

Do I own my website and ad accounts, or does 310?

Accepted Answer

You own everything. Your website, your domain, your ad accounts, your CRM data - all of it is yours from day one. We've seen contractors get held hostage by agencies that built everything under their own accounts and threatened to take it all down when the client tried to leave. That's not how we operate. If you ever move on from 310, you walk away with every asset we built together. No ransom, no drama.

Question 8

What results can I realistically expect in the first 90 days?

Accepted Answer

With Content & Clients (Meta ads), some clients start seeing leads within 24 hours of campaigns going live. 10 Men Movers had $100,790 in booked revenue inside their first 90 days. Your Google Business Profile can start moving in as little as 30-90 days - and for a lot of contractors that alone changes everything. SEO rankings build from there. We'll give you a realistic timeline based on your trade and market before you ever sign anything.

Question 9

What makes 310 different from other marketing agencies?

Accepted Answer

A few things that actually matter to contractors. One: we only work with home service businesses - we're not also managing campaigns for a car dealership and a spa. Two: you own everything we build. Three: we report on booked revenue and leads, not impressions and clicks. Four: we don't lock you into 12 months on day one - Content & Clients starts with a 3-month term, and both sides have to be satisfied before it extends. Five: we've done it. 10 Men Movers. $247,950 in 81 days across both channels. The receipts are real.

Question 10

How much should I realistically budget for ads each month?

Accepted Answer

The minimum that actually works is $1,000/month paid directly to Meta - separate from any management fees. Below that, the algorithm doesn't have enough data to optimize and you're flying blind. Most contractors who see real results are spending $2,000-$5,000/month in ad spend, and they're doing it because one closed roofing or HVAC job covers the whole month. We track every dollar so you always know what you're getting back. If the math doesn't make sense for your trade or market, we'll tell you before you spend a dime.

Question 11

The leads come in but nobody answers when I call back. How do you fix that?

Accepted Answer

Speed is everything. Research shows 78% of leads go cold if not contacted within the first 5 minutes. Most contractors are on a job site and can't call back for hours - by then the homeowner has moved on. We build automated follow-up into every lead system we set up: the second someone fills out a form, they get a text within minutes. By the time you call them back, they've already been touched and the appointment is halfway booked. That one change alone shifts the close rate dramatically.

Question 12

How do I know if my marketing is actually working?

Accepted Answer

You should be able to see one number at the end of every month: how much revenue came in, and what it cost to get it. We build a dashboard that shows every lead, every disposition, and every dollar of revenue tied back to the ad or page that brought it in. No vanity metrics. No "impressions this month" reports. If the math isn't working, we say so - and we fix it. Transparency isn't a feature we sell. It's how we run every account.

Question 13

Do I really have to be on camera? I'm not an actor.

Accepted Answer

You don't need to be. Our team shows up on-site, handles all the directing, and tells you exactly what to say. You just talk about what you know - your work, your crew, why you're different. Most contractors say the same thing after their first shoot: "That was way easier than I thought." The video ends up looking polished because we know how to pull it out of you, not because you performed. Your customers don't want a commercial. They want to see the real guy behind the truck.

Question 14

What kind of videos actually get homeowners to call?

Accepted Answer

Three types work hardest for contractors. First, trust videos - short clips showing real job sites, before-and-afters, and your actual crew working. Second, proof videos - customer testimonials shot right after the job is done (not scripted, just honest). Third, problem-solver videos - you talking through a common homeowner concern in under 60 seconds. These run as ads on Facebook and Instagram and get in front of homeowners in your service area before they're even searching. Think of it as being the obvious choice before they ever Google anyone.

Question 15

How is this different from just shooting a video myself on my phone?

Accepted Answer

A phone video can work. But most of the time it looks like a phone video - and homeowners notice. What 310 delivers is filmed, scripted, directed, and edited content built specifically to run as a paid ad. We know which hooks stop the scroll, what builds trust in the first 3 seconds, and how to structure the video so it gets watched all the way through. We also handle the ad targeting, budgeting, and follow-up. You don't have to touch any of it. You just show up on shoot day.

Question 16

What makes a website actually generate calls and not just sit there?

Accepted Answer

Four things matter most. One: mobile speed - over 60% of contractor website traffic comes from phones, and if it loads slow, they're gone. Two: a clear action on every page - click-to-call, not a buried phone number. Three: pages built around your specific service and city so Google knows exactly where you work and what you do. Four: an automated follow-up system so leads that come in after hours don't go cold by morning. A website without follow-up automation is just taking messages. A website with it is booking jobs while you're asleep.

Question 17

I had a website built by an agency before and it didn't do anything. Why would this be different?

Accepted Answer

Most agencies build a site and walk away. They declare it "done" and move on. What we build is a system - SmartSite - that includes the website, a CRM, lead capture, and automated follow-up sequences. Then we manage it every month: SEO updates, reporting, and optimization. You're not buying a one-time build. You're buying a system that keeps getting better. We have a 12-month support commitment - which means we're accountable to your results, not just your launch date. If the phone isn't ringing, we're not doing our job.

Question 18

Why isn't my business showing up on Google Maps when I search my own service?

Accepted Answer

Usually one of three problems. Your Google Business Profile is incomplete - no services listed, no photos, wrong categories. Your website has no location pages (a page titled "Roofing in St. Cloud, MN" beats "Our Services" every time). Or your business information is inconsistent across the web - Google sees five different addresses or phone numbers and gets confused. We fix all three and optimize for the Local 3-Pack - that top-of-map result that captures most of the clicks. The contractors ranking above you aren't better than you. They just have cleaner foundations.

Question 19

How long until SEO actually starts working?

Accepted Answer

Honest answer: SEO typically takes 60-120 days to show real movement in rankings, depending on how competitive your market is. But the automations and CRM start working Day 1 - every new lead gets a text back in minutes, missed calls trigger follow-up, and job reminders go out automatically. So while the organic rankings are building, you're not sitting on your hands. And once SEO starts compounding, those leads cost you almost nothing - roofing Google Ads average $228 per lead while mature SEO leads run $10-50.

Question 20

How do I keep leads coming in during the slow season?

Accepted Answer

This is the real challenge for contractors in Minnesota and the Midwest - the phone goes quiet from November through March and it can wreck your whole year. The answer is building a system that works year-round, not just when the weather cooperates. That means content running consistently on Meta so you're top of mind when spring hits, SEO rankings that don't disappear in January, and a CRM that keeps your past customers warm with automated follow-up. The contractors who thrive in Q1 are the ones who didn't stop their marketing in Q4.

Question 21

Someone told me I should show up in ChatGPT and AI search. Is that actually real?

Accepted Answer

It's real and it's moving fast. More homeowners are asking ChatGPT, Google's AI Overview, and Siri things like "who's the best HVAC company near me" - and the AI picks from a handful of businesses that have FAQ content, proper schema markup, and consistent information online. If you're not set up for it, you're invisible to that search entirely. We call this AEO - Answer Engine Optimization - and it's built into everything we do. Contractors who get in front of it now will have a real edge in the next 12-24 months.

Question 22

How do I get my business to show up when someone asks an AI assistant for a recommendation?

Accepted Answer

AI assistants pull from trusted sources - your Google Business Profile, your website's FAQ content, schema markup, and business directory listings. The more consistent and detailed your information is across those sources, the more likely an AI picks you. We build FAQ pages optimized specifically for how AI models read and summarize content, add the right structured data behind the scenes, and make sure your business information matches everywhere online. It's the kind of work most agencies skip - but it's what puts you in the answer instead of just the search results.

Question 23

Do you work with contractors outside of Minnesota?

Accepted Answer

Yes. Our roots are in Minnesota - we know the market, the seasonality, and the trades here well - but we work with home service contractors across the Midwest and beyond. If you're a roofer in Wisconsin, an HVAC company in Iowa, or a remodeler in Nebraska, the system works the same way. What matters is that you're a serious home service business doing real volume and ready to grow. Location doesn't change that.

Question 24

What trades do you work with?

Accepted Answer

We specialize in home service contractors - the trades-based businesses that keep homes running and looking good. That includes roofing, HVAC, remodeling, siding, windows, gutters, concrete, landscaping, deck building, plumbing, and electrical. If you're running crews, doing estimates, and trying to build a business that doesn't rely on referrals and slow seasons, we're built for you. We don't work with retail stores, restaurants, or non-trade businesses - this is all we do, which is why we're good at it.

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